Research on the High-quality Development of Health and Wellness Industry in Panxi Region Driven by New Productivity

Against the backdrop of global economic restructuring and accelerating population aging, the Panxi region has emerged as a pivotal wellness hub in Southwest China, capitalizing on its unique resources including sunshine, forests, hot springs, and ethnic cultures. The new-generation productivity model—centered on technological innovation, industrial integration, and green development—serves as a key driver for overcoming bottlenecks and achieving high-quality growth in the region's wellness sector. However, traditional wellness models face challenges such as service homogenization, insufficient technological empowerment, and shallow industrial integration. To address these issues, the study proposes targeted solutions: enhancing "vanadium-titanium + wellness" R&D, establishing an integrated "wellness + diversified industries" framework, precisely aligning wellness needs with Panxi's distinctive features, and developing an "ecological + low-carbon" wellness model. These initiatives aim to position Panxi as a national demonstration zone for high-quality development in the wellness industry.