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June 17, 2026Measurement FoodOpen Access

Application of Different Sensory Methods in Virtual Reality Sensory Analysis: Evaluating the Impact of Immersive Environments on Food Perception

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Authors

AZAbdul Hannan Bin ZulkarnainAGAttila Gere

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Overview

Randomized trial examines sensory perception of food in immersive VR settings, indicating context enhances experience.

Key Points

  • This research aims to assess how various virtual reality environments affect sensory perception of food items.
  • Forty participants evaluated three biscuit and orange juice samples using JAR, CATA, and preference methods.
  • Participants experienced three VR environments: VR Sensory Booth, VR Park, and VR Food Court.
  • A post-VR questionnaire collected data on immersion and overall experience.
  • In the VR Park, JAR ratings for hardness of Biscuit A increased from 38% to 60%, and sweetness from 43% to 55%.
  • In the VR Food Court, JAR responses for bitterness of Orange Juice A rose from 23% to 45%.
  • The VR Food Court received the highest immersion score (7.55 ± 2.07) compared to other environments.

Cite This Study

Zulkarnain et al. (2026) studied this question.

synapsesocial.com/papers/6a3238e2d50b63ecad204994https://doi.org/10.1016/j.meafoo.2026.100303
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