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China's outstanding traditional culture has a long and illustrious history and is profound and extensive, representing the crystallisation of the wisdom of Chinese civilisation. We are currently in the digital and intelligent era, and the widespread application of digital media technology has not only introduced new forms of dissemination for China's outstanding traditional culture but has also strengthened cultural confidence. However, issues such as the homogenisation of dissemination formats, the standardisation of content, and the erosion of value transmission remain prominent. Exploring innovative dissemination pathways is the direction for future development.
Wang Yirun (Thu,) studied this question.