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June 17, 2026Financial Planning ReviewOpen Access

Financial Fitness: Behavioral Drivers of Money Management Among Athletes in India

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Authors

TCTalula Lourdes Da CostaGoa UniversityPPPinky PawaskarGoa UniversityADAllan Valentino D'CruzGoa University

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Implication

Investigates financial planning behaviors among athletes, indicating the need for targeted education initiatives.

Key Points

  • This study aims to discover the behavioral factors influencing financial management among athletes in Goa, India.
  • Collected data from 252 active athletes representing professional clubs and national programs in Goa.
  • Employed the Theory of Planned Behavior to analyze the influence of attitudes, subjective norms, and perceived behavioral control.
  • Utilized Structural Equation Modeling to assess relationships and moderating effects of income on financial behavior.
  • Positive attitude toward financial planning and strong perceived behavioral control significantly enhance intention to engage in financial practices.
  • Minimal influence of social norms on financial behavior was observed, highlighting the importance of internal motivation.
  • Income-based differences were identified, indicating varying motivational drivers among athletes.

Cite This Study

Costa et al. (2026) studied this question.

synapsesocial.com/papers/6a323a2ad50b63ecad205509https://doi.org/10.1002/cfp2.70039
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