This exploration reveals how innovative models enhance competitiveness in various companies, indicating future trends.
Innovative business models are crucial for long-term competitiveness. This paper explores the evolution, characteristics, and types of innovations. Through case studies of companies such as Amazon, Uber, Airbnb, Tesla, and Xiaomi, it demonstrates how different approaches transform industries. Key drivers of innovation, challenges, and overcoming strategies are identified. Leadership and organizational culture are important for fostering innovation. Future trends like artificial intelligence and sustainable business models will shape the future. Implementing innovative models enables companies to achieve long-term success and growth.
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Tafra et al. (2026) studied this question.
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