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This research aims to explore the differences in platformization processes across various business fields using a field-theoretical framework.

June 17, 2026Platforms & SocietyOpen Access

The limits of platformization: A field perspective on the challenges of B2B platforms

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Field analysis uncovers distinct platformization dynamics in B2B sectors, indicating limitations and variability in outcomes.

This research aims to explore the differences in platformization processes across various business fields using a field-theoretical framework.
Conducted 89 interviews and gathered survey data and ethnographic materials across three business fields: logistics, mechanical component manufacturing, and orthopaedic technology.
Developed a field-theoretical framework that analyzes platformization as a transformation process influenced by strategic action fields.
Found that platformization is constrained by structural conditions unique to each business field.
Identified outcomes such as marginal platformization and platform shutout, deviating from typical consumer-oriented platform dominance dynamics.
Revealed that platforms often coexist with traditional firms rather than achieving total market control.

Seibt et al. (2026) studied this question.

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