Evaluate Factors Affecting Brand Choice Of Edible Oil Among Retailers

This project aims to find out how the factors affecting brand choice of edible oil among retailers. The objectives of the study is to understand the retailers purchase pattern of edible oil brands and identify the key factors that influence retailers’ choices of edible oil brands, to explore how demographic and regional differences among retailers affect their preferences and choices of edible oil brands. The study follows descriptive research. The surveys were taken from Tirunelveli District among 117 retailers. The data have been collected using Structured Questionnaire from the retailers. . This project investigates the purchasing patterns and preferences of retailers regarding edible oil brands, focusing on demographic and regional influences. For the analysis purpose, statistical tools and techniques like Pie chart, Histogram & Bar chart, Frequency, Percentage Analysis, Weighted Average, Chi Square and cross tabs are used.