Research on High-Quality Agricultural Development Based on the Brand Building of Mountainous Area Agricultural Products

High-quality agricultural development is an important component of promoting rural revitalization. How to help less developed mountainous areas is paid attention by many peoples. Making use of their unique geographical advantages to develop new forms of agricultural productivity is a critical problem that needs to be solved for achieving high-quality agricultural development. This paper proposes approaches such as agricultural product brand planning and cultivation, industrial integration and innovative operational models to promote high-quality agricultural development in mountainous counties based on the regional characteristics of such areas. Taking the 'Shenxian Big Agriculture' brand of Xiandu County, Zhejiang Province, China, as a case study, the results show that building a regional public brand for agricultural products can stabilize product quality, increase industrial efficiency and production efficiency, enhance brand core competitiveness, thereby driving high-quality agricultural development. This research can provide branding experience for similar mountainous counties, helping more mountainous counties achieve high-quality agricultural development.