Role of radio broadcasting in the diffusion and adoption of genetically modified crops by farmers in North-Central Nigeria

April 2, 2024

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Key Points

Investigate how radio broadcasting influences the diffusion and adoption of genetically modified crops among farmers in North-Central Nigeria.
Survey research method with a sample of 400 respondents from a population of 679,867 farming households
Utilized a questionnaire with a Cronbach’s Alpha reliability coefficient of 0.728
Anchored on the Diffusion of Innovation Theory
Farmers' awareness and acceptance of genetically modified crops are at an average level.
Radio stations effectively contribute to the diffusion of agricultural innovations despite facing challenges.
Highlighting the necessity for additional communication channels like television, agricultural extension workers, and community leaders.

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Survey study shows radio aids adoption of agricultural innovations in North-Central Nigeria, suggesting need for multiple media channels.

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OKORO et al. (2024) studied this question.

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