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June 18, 2026Tourism Recreation Research

Hankering for travel? Drivers of travel intentions and role of opinion leadership

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Authors

MRMuhammad RazaQuaid-i-Azam UniversityARAli RazaRARehan AhmadKermanshah University of Medical Sciences

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Implication

Randomized trial investigates how benign envy influences travel intentions via social media influencers, suggesting key factors impact decision-making.

Key Points

  • This research aims to explore how benign envy and opinion leadership affect travelers' intentions to travel through social media influencers.
  • Empirical test using a theoretical framework based on S-O-R theory.
  • Sample consisted of 413 respondents interacting with selected social media influencers (SMIs).
  • Models tested the mediating effects of inspiration, self-motivation, and seeking sensations.
  • Benign envy positively impacts travel intentions (p<0.05).
  • Travel inspiration, sensation seeking, and autonomous self-motivation significantly mediate relationships (p<0.01).
  • Opinion leadership enhances the effects of benign envy on travel outcomes.

Cite This Study

Raza et al. (2026) studied this question.

synapsesocial.com/papers/6a338e6e630953a74978efb2https://doi.org/10.1080/02508281.2026.2670308
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Also Consider

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