The BHOOMI Framework An Integrated Model for Governance, Competency Development, and Sustainable Growth in the Wedding Industry

Informal service ecosystems account for a significant proportion of economic activity across emerging economies. Despite their contribution to employment generation and national economic output, many such sectors remain fragmented, weakly regulated, competency-deficient, and operationally inconsistent. The Indian wedding industry represents one of the most compelling examples of this phenomenon. Valued at over USD 75 billion and projected to exceed USD 120 billion by 2030, the industry encompasses thousands of independent service providers operating across event management, hospitality, catering, photography, entertainment, transportation, design, logistics, and numerous ancillary services. Yet, despite its scale and economic significance, the industry continues to lack standardized competency frameworks, governance mechanisms, accreditation systems, sustainability standards, and integrated capability development pathways. This paper introduces the BHOOMI Framework, a multidimensional governance and capability development model designed to facilitate the transformation of informal service ecosystems into professionalized industries. Drawing upon Professionalization Theory, Institutional Theory, Competency-Based Management, Knowledge Management, Human Capital Theory, and Service Ecosystem Theory, the framework integrates six dimensions: Business Governance, Human Capital Development, Operational Excellence, Organizational Capability, Market Intelligence, and Innovation & Sustainability. The framework is further strengthened through the integration of three patent-pending innovations developed by the author: Competency Quotient (CQ™), Psychological Quotient (PQ™), and the AI-enabled BHOOMI Governance Platform. Together, these innovations create a comprehensive architecture for workforce assessment, ecosystem governance, sustainability monitoring, capability measurement, and intelligent decision support. The study contributes to the literature by proposing a replicable model for professionalizing large-scale informal industries and offers practical implications for policymakers, educational institutions, industry associations, and practitioners. While developed within the context of the Indian wedding industry, the framework possesses broader applicability across emerging service ecosystems characterized by fragmentation, informality, and competency variability.