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Neuro-tourism is a growing field that could revolutionize the tourism industry by uncovering the neurological mechanisms behind the tourist experience. However, the underlying mechanisms and interrelationships shaping the evolving landscape of neuro-tourism research have not yet been fully elucidated. This study analyzes research trends in neuro-tourism from 2006 to 2024 and identifies academic collaboration networks. We utilized structural topic modeling and network analysis to uncover the underlying academic topics in neuro-tourism. Our analysis found eight growing and four declining subfields in neuro-tourism. The network analysis showed significant contributions from countries, institutions, and journals. This research adds to existing theory by explaining the mechanisms and connections impacting the evolving neuro-tourism research field. It provides valuable insights for scholars and researchers studying the intersection of neuroscience and tourism. Understanding how research is categorized in databases like the Web of Science can help make strategic publishing decisions, encouraging interdisciplinary collaboration and innovation.
Alzboun et al. (Tue,) studied this question.