Bridging Structure and Delivery: A Mind Map–Based Approach to Oral Communication in Management Education

This article introduces an experiential learning exercise that uses mind mapping as a tool to develop oral communication skills among MBA students. Students first present their thought process through a collaborative mind map (“how” of a presentation) as a group before moving on to a content-rich formal presentation (“what” of a presentation). Both iterations are video recorded, and students rework their mind maps after the first feedback. The exercise integrates individual communication practice with teamwork, delegation, and reflection. Framed within Kolb’s Experiential Learning Cycle and cognitive load theory, the activity highlights the innovative use of mind maps for iterative oral communication improvement. The exercise is useful in a business communication course both at the undergraduate and post-graduate levels.