A Sociological Model of Job Preferences and Work Values among Generation Z

April 22, 2026Sociological Researches Quarterly فصلنامه پژوهش های جامعه شناختیOpen Access

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Key Points

This research aims to present a sociological model of job preferences and work values among Generation Z.
Used mixed methods (qualitative and quantitative) with a sequential exploratory design.
Conducted 16 semi-structured interviews with experts in sociology, human resource management, and generational studies.
Analyzed qualitative data using thematic analysis and quantitative data through structural equation modeling in SPSS and AMOS.
Identified four main dimensions influencing Generation Z's job preferences: job structural characteristics, reward systems, organizational culture, and personal development.
These dimensions positively and significantly impact Generation Z's job preferences according to the structural model.
The proposed model demonstrated good fit, indicating important factors like job flexibility, economic security, positive organizational relationships, and opportunities for growth.

Mixed-methods approach reveals job selection factors in Generation Z, indicating meaningful priorities in work values.

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khankahdani et al. (2026) studied this question.

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