This paper examines the transformative role of Artificial Intelligence (AI) in e-commerce, with a focus on emerging economies. It investigates how AI technologies improve customer experience, optimize operational efficiency, and enable global market access, while also identifying the major challenges — including infrastructure constraints, skill gaps, and regulatory concerns — that limit adoption. Drawing on primary survey data from e-commerce firms in selected emerging markets and secondary data from international trade and technology reports, this study highlights strategic pathways for policy and enterprise action. The findings indicate that AI enhances competitiveness and inclusion in digital trade but requires targeted initiatives to address digital divide issues.
Gursal et al. (Mon,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: