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This study presents an analytic model to support the general public in evaluating digital currency exchange platforms. Advances in technologies have offered profitable opportunities, but the general public has difficulty accessing appropriate information on digital currency exchange platforms to facilitate their investments and trading. This study aims to provide a decision support system using analytic models that will guide the public in deciding the appropriate digital currency exchange platform for trading and investment. The overarching objective is to support the public in embracing the new era of a dependable, trustworthy, and sustainable digital society. Particularly, this study offers an analytics model that compares numerous well-known digital currency exchange platforms based on the opinions of 34 human expert members on six main criteria to identify the most suitable platform. In this study, the analytic hierarchy process approach, which is a multiple-criteria decision-making method, and Expert Choice software were used for decision support. Using pairwise comparisons of exchanges with respect to the criteria in the software, the weight of each exchange was determined, and these weights became the basis for prioritizing the exchange platform. This study provides valuable insight into how an analytics-driven expert system can support the public in selecting their digital currency exchange platform. This work is an integral part of an effort to help disruptive digital technology become widely accepted by the general public.
Davison et al. (Wed,) studied this question.