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June 20, 2026Frontiers in Bioengineering and BiotechnologyOpen Access

From Blog to lab: testing messages to shift public opinion on gene editing

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Authors

LWLuke S. WimpyBMBrandon R. McFaddenKSKathryn A. Stofer

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Overview

Randomized trial evaluates communication methods to improve public understanding of gene editing safety.

Key Points

  • This research aims to identify effective communication strategies for shaping public opinion on gene editing safety.
  • 3,200 U.S. respondents participated in a randomized survey experiment.
  • Participants viewed one of eight videos based on prior research focusing on messenger, message framing, and application context.
  • Outcomes assessed included opinion change and knowledge retention across different treatment conditions.
  • Respondents showed overall receptiveness to video interventions, indicating brief messages can influence gene editing perceptions.
  • Knowledge retention was significantly higher when information matched the application context—agriculture or medicine.
  • Messenger type and message framing had a limited impact on knowledge outcomes, suggesting context was more influential.

Cite This Study

Wimpy et al. (2026) studied this question.

synapsesocial.com/papers/6a362d32db0793dc1a535b14https://doi.org/10.3389/fbioe.2026.1816909
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1U.S. public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions2024 · 7 citations
  2. 2Engaging publics on gene editing of farm animals: Evidence from the online gray literature2025
  3. 3Beyond Consumers Awareness: How Knowledge and Moral Values Shape Public Support for Gene-Editing2025
  4. 4CRISPR is easy: Exposure to Last Week Tonight enhances knowledge about gene editing2024
  5. 5Expert Views on Communicating Genetic Technology Used in Agriculture2024 · 3 citations