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June 18, 2026Strategic Direction

Shaping real estate purchase intention in China

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Key Points

The aim is to explore effective strategies that shape real estate purchase intentions, highlighting consumer behavior.
Review of recent management developments globally, focusing on relevant case studies and research.
Analysis of marketing strategies like hunger marketing and their impact on customer types.
Effective targeting of customer types with tailored strategies can enhance purchase intention.
Authentic and transparent communication is crucial to maintaining consumer trust.

Implication

Briefing demonstrates effective marketing strategies to influence purchase intention in the real estate sector, suggesting practical implications for businesses.

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Cite This Study

A 2026 study studied this question.

synapsesocial.com/papers/6a362e91db0793dc1a5363a4 https://doi.org/10.1108/sd-05-2026-0129

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Unpacking the psychological mechanisms behind hunger marketing on real estate purchase intentionOriginal Research · 2026 · 1 citations
2Three journeys, not oneReview · 2026
3Reviewing the price tag2024
4The Impact of Hunger Marketing on Triggering Consumers' Perception of Scarcity2025
5Selling the dream2025