A study on personalised marketing practice in education counselling services

Personalised marketing has become an important strategy in service industries, where understanding individual customer needs is key to improving satisfaction and service quality. In the education counselling sector, personalised marketing helps counsellors understand students’ academic backgrounds, career interests, and future goals to provide customised guidance and recommendations. This research study focuses on analysing the personalised marketing practices adopted by education counselling services and examining their impact on student satisfaction. The study is based on data collected from students who have experienced counselling services.