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June 20, 2026Journal for the History of Rhetoric

Ambiguous Eloquence: Asignification as Rhetorical Resistance

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Authors

RORebecca Ottman

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Overview

This article explores how asignification enhances rhetorical resistance in contemporary expressions of eloquence.

Key Points

  • The article examines the interplay between ambiguity and eloquence, proposing a redefined understanding of eloquence as strategic ambiguity.
  • Analyzes Cicero's concept of eloquence, emphasizing its ambiguity and abstract qualities.
  • Draws on John Muckelbauer's theory of asignification to reappraise contemporary eloquence.
  • Investigates the role of ambiguous eloquence in the cute winter boots trend on TikTok.
  • Identifies a decline in the relationship between eloquence and ambiguity as definitions shift towards clarity.
  • Demonstrates how asignifying eloquence functions to resist algorithmic suppression on social media.
  • Highlights strategic ambiguity's role in fostering definitional ruptures in contemporary rhetorical practices.

Cite This Study

Rebecca Ottman (2026) studied this question.

synapsesocial.com/papers/6a362f3bdb0793dc1a536bc8https://doi.org/10.5325/jhistrhetoric.29.1.0023
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