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June 20, 2026SustainabilityOpen Access

Financing Strategies for Green Fresh Agri-Food Supply Chains Under Capital Constraints: The Role of Consumers’ Dual Sensitivity

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Authors

XJXuelian JiaLXLingling XuYWYue Wang

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Overview

Randomized trial investigates financing strategies in green agri-food supply chains, suggesting optimal approaches for sustainable development.

Key Points

  • This research aims to identify effective financing strategies for green fresh agri-food supply chains amidst capital constraints and varying consumer sensitivities.
  • Developed a theoretical Stackelberg game model to analyze financing strategies.
  • Conducted numerical simulations based on hypothetical parameters to evaluate three financing models.
  • Assumed scenarios with a capital-constrained farmer and a retailer to assess market dynamics.
  • Internal financing effectively mitigates underinvestment in preservation, leading to higher prices in green-sensitive markets.
  • Retailer profits decline as internal financing rates rise, indicating a low- or zero-interest strategy maximizes profits.
  • Increased consumer sensitivity to freshness and greenness enhances profit growth, but high freshness sensitivity suggests a shift toward external financing incentives.

Cite This Study

Jia et al. (2026) studied this question.

synapsesocial.com/papers/6a362f63db0793dc1a536e75https://doi.org/10.3390/su18126278
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Also Consider

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  5. 5Optimal financing strategies for low‐carbon supply chains: A Stackelberg game perspective2024 · 4 citations