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June 21, 2026Gender in Management An International Journal

Conditional legitimacy and backlash: the Czech ‘circle a woman’ campaign as a case of symbolic gender change

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Authors

KKKristina KalitováUniversity of Ostrava

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Implication

Case study examines gender representation increase post-2025 Czech elections, revealing backlash against women’s legitimacy.

Key Points

  • This study investigates the reactions to the ‘Circle a Woman’ campaign after the 2025 Czech elections, focusing on gender equality and backlash.
  • Qualitative discourse analysis of political leader statements, media coverage, and social media posts from 10–22 October 2025.
  • Comparison of findings with data from the 2021 elections to identify changes in public rhetoric.
  • Coding focused on meritocracy, legitimacy, tokenism, sexism, and ageism.
  • The campaign increased female representation but led to perceptions of women's success as 'unfair' or 'undeserved.'
  • Female MPs faced disproportionate criticism regarding their age and experience compared to male counterparts.
  • Persistent gendered and ageist biases were evident in the portrayal of politicians, undermining perceptions of competence.

Cite This Study

Kristina Kalitová (2026) studied this question.

synapsesocial.com/papers/6a3780d724f042ddf4c5ad53https://doi.org/10.1108/gm-10-2025-0683
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