Role of Social Media in Enhancing Information Seeking and Sharing Behaviour Among Postgraduate Students in KSAWU, Vijayapura

The study examined the role of social media in enhancing information-seeking and sharing behaviours among postgraduate students at KSAWU, Vijayapura. This study explored students' use of social media for seeking and sharing academic information. A structured questionnaire was designed to collect data via a survey, using a simple random sampling technique. Of the 200 questionnaires distributed, 179 were returned. The study examined how various platforms, such as Facebook, LinkedIn, ResearchGate, WhatsApp and Twitter, are used for academic interaction, collaboration and information sharing. The findings revealed that students frequently use social media not just for social interaction but also as a vital tool for academic engagement, search collaboration and information exchange. The Study concludes that integrating social media into academic practices can enhance practical learning, digital literacy and collaborative research among postgraduate students.