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This study examines how green branding influences public universities’ sustainability in Kenya.

June 22, 2026Open Access

Influence of Green Branding on the Sustainability of Public Universities in Kenya

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This study examines how green branding influences public universities’ sustainability in Kenya.
Ex post facto explanatory sequential mixed-methods design
Data collected from 307 senior administrative and academic staff
Quantitative analysis using binary logistic regression and qualitative thematic analysis.
Green branding significantly influences sustainability outcomes (OR = 4.358, p < .001).
Stronger green identities and sustainability communication correlate with improved outcomes.
Gaps persistent between external green communication and internal sustainability practices.

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Randomized trial examines green branding's role in enhancing sustainability of public universities, indicating significant impacts.

Mbebe et al. (2026) studied this question.

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