Empirical paper reveals the independence of GEO and SEO dimensions in 81 Brazilian companies, suggesting implications for digital marketing strategies.
Empirical paper demonstrating, across 81 Brazilian companies in two verticals (ERP and hospitality), that GEO (visibility in AI generative engines, measured by ENDEX) and SEO (monthly search volume in Google Keyword Planner) are statistically independent dimensions. Simpson's Paradox explains why positive and significant intra-vertical correlations collapse when groups are combined. Introduces ENDEX as an algorithmic citability metric and the GKP×ENDEX four-quadrant framework for digital visibility diagnostics. PP Series — GEO Papers (Johnny Jefferson Telles). ORCID: 0009-0004-5181-3957. Wikidata: Q139762124.
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Johnny Jefferson Telles (2026) studied this question.
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