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Evaluates how green marketing practices affect hospital credibility and public trust, suggesting important implications for healthcare.
The healthcare sector is increasingly adopting sustainable practices to align with environmental responsibility and public expectations. This study evaluates the impact of green marketing practices on hospital credibility and public trust. Using primary data collected through a structured questionnaire, the research analyzes how eco-friendly initiatives influence patient perceptions. Statistical tools such as percentage analysis and graphical representation were used for interpretation. The findings indicate that green marketing significantly enhances hospital credibility and strengthens public trust.
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Jahan et al. (2026) studied this question.
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