What type of study is this?

This is a Mixed-method Approach study.

Consumer Perception and Preference Towards Green Marketing: An Analytical Study

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Mixed-method analysis uncovers consumer preferences in green marketing, highlighting environmental awareness impacts.

Environmental concern significantly influences consumer preferences for green marketing initiatives, yet purchasing behaviors may lag behind.
Surveys and interviews with 300 participants revealed a gap between awareness of eco-friendly options and actual purchasing decisions.
Price, trust in green claims, and product availability emerged as crucial factors affecting consumer engagement with green marketing.
Enhanced transparency and affordability of green products could potentially elevate consumer trust and promote sustainable consumption.

Dr.R.DevaPriya et al. (2025) studied this question.

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