What question did this study set out to answer?

This research examines the impact of green marketing on consumer perception regarding sustainable products.

March 15, 2026Open Access

Analysing The Green Marketing In Shaping Consumer Perception Towards Sustainable Products

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Authors

DHDr. S.V. Harshini SRS. Mohammed Rashik

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Implication

This analysis demonstrates how green marketing influences consumer perception in sustainable products, indicating the importance of ethical practices and corporate responsibility.

Key Points

This research examines the impact of green marketing on consumer perception regarding sustainable products.
Literature review of consumer perception theory and marketing strategies
Analysis of eco-labels, green advertising, and sustainable packaging
Exploration of corporate environmental responsibility and its effects on consumer trust
Green marketing improves perceived product quality and brand credibility
Effective communication enhances emotional attachment to sustainable products
Misleading claims lead to increased consumer skepticism and resistance

Cite This Study

Harshini et al. (2026) studied this question.

synapsesocial.com/papers/69b6068883145bc643d1c748 https://doi.org/10.5281/zenodo.19000784

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Implication

This analysis demonstrates how green marketing influences consumer perception in sustainable products, indicating the importance of ethical practices and corporate responsibility.

Analysing The Green Marketing In Shaping Consumer Perception Towards Sustainable Products

Discussion

Member takes

Implication

Key Points

Cite This Study

Analysing The Green Marketing In Shaping Consumer Perception Towards Sustainable Products

Discussion

Member takes

Implication

Key Points

Cite This Study

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