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This review explores Gen Z's engagement with fintech, suggesting strong opportunities for financial innovation.
Generation Z, popularly known as Gen Z, is the effervescent generation. This generation is full of zest, enthusiasm and high spirits. They enjoy fast working life. Being the digital natives, they prefer digital payments and hardly use cash. Gen Z is providing number of business opportunities to Fintech companies. Fintech companies provide uninterrupted service to their customers. Therefore, financial transactions have become more comfortable and easier in the last few decades. This paper reviews the approach of Gen Z in Nashik city towards fintech.
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Ashlesha Anil Kulkarni (2026) studied this question.
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