This is the full transcript of Joe Phillips's appearance on The BEYOND Podcast, hosted by Aleksandra King. Joe Phillips is a trained safari guide and zoologist, a candidate on series 17 of the BBC's The Apprentice, and the founder of the sustainable lip-care brand Surf Balm. In conversation with Aleksandra King, he explains why facing genuine danger in the African bush reshaped his view of business pressure, why conservation through education is the mission that drives him, and how a single moment of national television visibility transformed his brand. The conversation spans his childhood in the bush across Zimbabwe, Malaysia and Egypt, his training as a safari guide, his encounters with lions, elephants and buffalo, his time on The Apprentice, the origins of Surf Balm, and his ambition to follow David Attenborough into wildlife broadcasting.
Phillips et al. (Sat,) studied this question.