Place-based synergy and sustainable tourism development in Crete

This study examines how institutional trust, social participation, and place-based identity shape sustainable tourism development in Mesara, Crete. The study is grounded in place-based development theory, institutional governance literature, and multi-level governance frameworks. The research adopts a predominantly quantitative design enriched with qualitative insights. Data were collected from 133 stakeholders across the tourism industry, agri-food production, public administration, academia, and civil society. Statistical analysis included correlation, analysis of variance, regression, and exploratory factor analysis. Findings indicate that institutional trust significantly strengthens sustainability perceptions, while social participation enhances acceptance of collaborative development models. Regional branding linked to gastronomy and agritourism is structured around cultural identity and institutional credibility, contributing to territorial cohesion.