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June 26, 2026Nicotine & Tobacco Research

Assessing smoking cessation preferences in Germany: A discrete choice experiment

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Authors

KGKathleen GaliSHSebastian HimmlerJSJonas Schreyögg

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Overview

Randomized trial assesses smoking cessation preferences in Germany, suggesting programs should prioritize effectiveness and counseling.

Key Points

  • This study aims to understand the preferences of smoking cessation program features among daily smokers in Germany.
  • Discrete choice experiment included 12 choice tasks to evaluate program attributes.
  • Participants were daily smokers (≥5 cigarettes) recruited in Germany from July to September 2023 (N=1052).
  • Mixed logit regression analyzed preferences concerning cessation aids, counseling, and costs.
  • Counseling, referrals, and program effectiveness significantly influenced participant choices (p<0.001).
  • While preferences for specific cessation aids were generally low, prior e-cigarette users showed a preference for e-cigarettes.
  • Participants indicated a willingness to pay €91.48/month for an effective cessation program.

Cite This Study

Gali et al. (2026) studied this question.

synapsesocial.com/papers/6a3e1a93030ad1a9b3092f34https://doi.org/10.1093/ntr/ntag142
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