What question did this study set out to answer?

This research investigates how environmental and behavioral factors influence emotional experiences in themed shopping malls.

June 27, 2026BuildingsOpen Access

Exploring the Impact of Environmental and Behavioral Factors on Emotional Experience in Themed Shopping Malls Using Social Media Data and Interpretable Machine Learning

View Full Paper

Ask AI

Bookmark

This research investigates how environmental and behavioral factors influence emotional experiences in themed shopping malls.
Analyzed 23,541 social media comments about 16 themed shopping malls.
Utilized natural language processing to create lexicons for environmental and behavioral elements.
Employed LightGBM and SHAP for examining the interactions and relative importance of identified factors.
Decoration is identified as the strongest environmental predictor of customer sentiment.
Leisure is the most significant behavioral contributor to positive emotional experience.
Interaction between leisure and decoration shows the strongest correlation with positive sentiment.

No takes yet. Share an insight, caveat, or question.

Randomized trial explores environmental and behavioral impacts on sentiment in themed malls, suggesting strategic improvements.

Liu et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark