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June 28, 2026CureusOpen Access

Influence of Social Media on Perceptions and Decision-Making Regarding Cosmetic Dermatologic Procedures Among Young Adults in Saudi Arabia: A Cross-Sectional Study

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Authors

DADeema S Al AbdrabbuhABAhmed Y BukannanSalmaniya Medical Complex

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Implication

Cross-sectional survey assesses social media influence on cosmetic procedure perceptions in young adults, indicating significant effects on decision-making.

Key Points

  • Evaluate how social media influences perceptions and decision-making regarding cosmetic dermatologic procedures among young adults in Saudi Arabia.
  • Cross-sectional survey conducted from January to March 2025 among adults aged 18-40 in Saudi Arabia.
  • Data collected through a structured online questionnaire assessing demographics, social media usage, and perceptions of cosmetic dermatology.
  • Multivariable logistic regression identified factors associated with willingness to undergo future cosmetic procedures.
  • 68.3% of participants frequently encountered cosmetic dermatology content on social media.
  • 49.3% considered cosmetic procedures due to social media exposure, and 35.1% had secured or contemplated consultations after seeing related content.
  • Higher trust in dermatologist-generated content versus influencer content (4.31 vs 2.54), and female sex was linked to higher willingness (aOR: 1.84).

Cite This Study

Abdrabbuh et al. (2026) studied this question.

synapsesocial.com/papers/6a40b96161bb0a67205c5967https://doi.org/10.7759/cureus.111500
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  1. 1The influence of social media on public attitudes and behaviors towards cosmetic dermatologic procedures and skin care practices: A study in Saudi Arabia2024 · 21 citations
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