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June 28, 2026Entrepreneurship and Regional Development

Words that exclude: gendered verbiage as a mechanism of entrepreneurial inequality

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Authors

VGVishal K. GuptaGJGolshan JavadianCDCrystal Dobratz

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Overview

Mixed-method study reveals how gendered language influences entrepreneurial evaluations, implying bias in assessments.

Key Points

  • This research aims to understand how gendered language affects evaluations of new ventures and contributes to gender inequality in entrepreneurship.
  • Used mixed-method design analyzing popular press articles, academic publications, and teaching cases.
  • Conducted an experiment to assess evaluations of new ventures based on gendered verbiage.
  • Masculine wording was found to significantly outweigh feminine wording across all text genres.
  • Ventures described with masculine language received more favorable evaluations and perceived higher growth potential.
  • Findings indicate that evaluations of ventures are biased towards masculine norms, regardless of the entrepreneur's gender.

Cite This Study

Gupta et al. (2026) studied this question.

synapsesocial.com/papers/6a40b96161bb0a67205c5a7ahttps://doi.org/10.1080/08985626.2026.2693533
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