PulseExploreJournal ClubResearchersJournals
Instagram
HomeJournal ClubExplore
Synapse
⌘+K
Synapse
June 28, 2026Journal of Social Marketing

Social marketing pathways to sustainable micro, small and medium enterprises through single-use plastic reduction

View Full Paper
Ask AI
Bookmark
Share

Authors

BSBudi SetiawanAMAang MunawarSHSri Rahayu Hijrah Hati

Discussion

Loading...

Member takes

Overview

Examines factors influencing single-use plastic reduction in MSMEs, indicating the importance of customer pressure and leadership commitment.

Key Points

  • The research aims to identify factors influencing the reduction of single-use plastics in food and beverage MSMEs in Indonesia.
  • Data were collected from 488 MSMEs using an online structured questionnaire between June and August 2025.
  • Data analysis was conducted using structural equation modeling.
  • Customer pressure, responsibility ascription, resource availability, and owner commitment significantly drove intentions to reduce single-use plastics.
  • Government regulations, community influence, and personal norms did not significantly impact MSMEs' intention.
  • Actual practices, like adopting eco-friendly packaging, were strongly influenced by market forces and internal readiness.

Cite This Study

Setiawan et al. (2026) studied this question.

synapsesocial.com/papers/6a40b9f361bb0a67205c5fc3https://doi.org/10.1108/jsocm-09-2025-0286
View Full Paper
Ask AI
Bookmark
Share