What does this research mean for the field?

Information needs and psychosocial factors significantly predict Generation Z sports fans' intention to seek information about their favorite athletes on Instagram, with information needs moderating the effect of attitude on intention. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The study explores how information needs moderate technology adoption factors and how psychosocial factors influence attitudes towards athlete information.

June 28, 2026Global Knowledge Memory and Communication

Modelling the factors that predict the intention among Generation Z to get information about favourite athletes through social media

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The study explores how information needs moderate technology adoption factors and how psychosocial factors influence attitudes towards athlete information.
Cross-sectional survey conducted among 451 Generation Z fans in rural Indonesia.
Data analyzed using partial least squares-structural equation modelling (PLS-SEM).
Information needs predict fans' intention to seek information about athletes on Instagram.
Positive attitudes influenced by psychosocial factors significantly led to increased intentions.

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Implication

Cross-sectional survey analyzes how information needs and psychosocial factors influence social media use among Generation Z fans in Indonesia.

Cite This Study

Hafiar et al. (2026) studied this question.

synapsesocial.com/papers/6a40bb4561bb0a67205c6d86 https://doi.org/10.1108/gkmc-01-2025-0004

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Implication

Cross-sectional survey analyzes how information needs and psychosocial factors influence social media use among Generation Z fans in Indonesia.

Modelling the factors that predict the intention among Generation Z to get information about favourite athletes through social media

Key Points

Discussion

Implication

Cite This Study

Modelling the factors that predict the intention among Generation Z to get information about favourite athletes through social media

Key Points

Discussion

Implication

Cite This Study

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