Tourism under siege: dealing with the side effects of selected crises on the Ukrainian tourism industry

This study examines tourist decision-making under compound crises by analysing Ukrainian tourism during the pandemic and the ongoing Russian-Ukrainian war. It combines a literature review with empirical research conducted in 2020–2021. The empirical survey of 427 respondents was used to assess how crisis conditions shaped travel intentions, preferences, and safety-related tourist behaviour. The results show that socio-demographic factors, including income and gender, influence travel planning. Key determinants of travel decisions were found to be the length of stay, the uniqueness of tourist offers, the perceived safety and security, the monthly income of households, and price sensitivity. Despite restrictions, most respondents indicated preferences for domestic travel. The findings highlight behavioural adaptations of tourists and provide insights for developing a tourism resilience strategy.