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The study investigates how digital fandom and platform capitalism interact within the Olympic context, particularly focusing on the Paris 2024 Games.

Digital Fandom and Platform Capitalism: The Politics of the Interaction Economy in the Olympic Games

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The study investigates how digital fandom and platform capitalism interact within the Olympic context, particularly focusing on the Paris 2024 Games.
Conducted a conceptual review exploring interactions between digital technologies and the Olympic experience.
Examined themes such as fan engagement, athlete branding, and online interactions.
Highlighted risks related to misinformation, cyberbullying, and platform monopolization.
Identified the transformation of the Olympic experience into a multifaceted, participatory model.
Argued that social media significantly impacts marketing dynamics, governance, and cultural aspects of sports.
Noted critical risks stemming from digital engagement, including increased cyberbullying and algorithmic bias.

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Conceptual review analyzes digital engagement and risks in the Paris 2024 Olympic Games, suggesting significant implications.

Gündüz et al. (2026) studied this question.

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