Research examines how rebranding affects consumer loyalty, indicating potential outcomes for brands.
Rebranding is one of key Marketing strategy that improve the company image from their competitor brand. This Research paper examine the impact of Rebranding on customer loyalty looking into both positive and negative results from Rebranding. This study investigates thorough knowledge of how rebranding attempt affect consumer perceptions and loyalty through a review of the body of current literature and case studies.
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Dr. Kajal Rameshbhai Solanki (2026) studied this question.
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