Artificial Intelligence as a Tool for Fact-Checking in Pr Communications: New Opportunities and Threats

This thesis explores the role of artificial intelligence in fact-checking within public relations communications. The study systematically analyses AI-based verification technologies, examines their practical advantages in countering misinformation, and identifies the principal risks inherent in their application to professional PR practice. The author concludes that AI-powered fact-checking simultaneously opens transformative opportunities and introduces new challenges that communications specialists must consciously address.