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July 2, 2026Journal of Travel & Tourism Marketing

Advancing AI in tourism: a conceptual framework for high-impact research

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Authors

BSBela StantićJCJ ChenKCKaye Chon

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Overview

Conceptual framework advances rigorous research in AI tourism, suggesting a shift toward impactful scholarship.

Key Points

  • This paper aims to improve AI tourism research by addressing methodological and theoretical gaps.
  • Proposes a framework structured around methodological advancement, ethical foresight, and theoretical enrichment.
  • Critiques existing literature for lack of rigor and generalizability.
  • Suggests the alignment of methods, theory, and ethics for impactful findings.
  • Identifies significant limitations in current AI tourism research methodologies.
  • Highlights the need for stronger theoretical frameworks specific to tourism.
  • Encourages researchers to produce more explanatory and impactful scholarship.

Cite This Study

Stantić et al. (2026) studied this question.

synapsesocial.com/papers/6a45fef89ed134303130f99ehttps://doi.org/10.1080/10548408.2026.2695596
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Also Consider

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