Qualitative analysis examines belief systems impacting tarot creators' work and life, suggesting enchantment correlates with vulnerability.
Tarot readers make content on TikTok providing general or targeted readings, insights about different cards and tips for those looking to improve their reading skills. In looking to these creators, I wanted to extend the examination ‘enchantment' by Jaramillo-Dent and Latzer. I ask, how do the belief systems of enchantment and disenchantment impact the way that creators work and how they live? If enchantment flourishes as outside of institutions, this means it flourishes when it's removed from social protections, welfare economies and coordinated spaces of care. I ask, what happens when we consider the most enchanted individuals are the most vulnerable? And what kind of reassurance, support and could it be replaced with?
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Sophie Bishop (2026) studied this question.
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