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This paper proposes a practical reframing design thinking as early as possible in the design process, so that sustainability is treated as integral rather something to be retrofitted. We present the broadened context phase as the first part of the Impact Design process. This iterative set of steps help designers exploring environmental problem spaces before commiting to a target group. We evaluated the approach with university students, in a sustainability course and a master project. Findings indicate that the method helps select the most impactful problem to address.
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Krsteska et al. (2026) studied this question.
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