Attributes in context: a qualitative study of user understanding and misinterpretations in product design

This study investigates how product attributes shape user interpretation of unfamiliar products in terms of functions and context of use. This was made possible through an experiment involving 71 participants who were administered three unfamiliar end-use products without any additional cue. Findings reveal that visual cues, material semantics, and contextual imagination shape understanding, with misinterpretations often arising from analogical reasoning and partial cue activation. Designers should harmonize cues and leverage material symbolism to guide user perception and acceptance.