Demonstrates the effectiveness of LLMs in identifying product requirements, suggesting improved stakeholder engagement.
Leveraging the vast interconnection of language and ideas through Large Language Models, a designer’s understanding of the needs, wants and desires of intended stakeholders defines the value proposition and product design requirements of a product or service through implementation of the Value Opportunity Analysis (VOA). The resulting VOA LLM Bot explores emotion, aesthetic and other human-valued attributes, and significantly increases perception of the VOA as a useful method for identifying product requirements, and analyzing opportunity solutions.
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Cagan et al. (2026) studied this question.
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