Universal pluralism: Appreciating and exploring both similarity and difference across people and cultures.

Key Points

• The aim is to explore both universal and relativistic dynamics in cross-cultural phenomena.
• Conceptual analysis of universalism and relativism in cultural studies.
• Discussion of empirical findings related to cross-cultural dynamics.
• A unified pathway is proposed for studying cross-cultural issues.
• Greater appreciation for both similarity and difference in cultural expressions is suggested.