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July 8, 2026Worldwide Hospitality and Tourism Themes

Neuroscience-based methods and techniques in hospitality and tourism: significant outcomes and future directions

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Authors

ÜKÜzeyir Kement

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Overview

Thematic synthesis reveals neuroscience methods reshape understanding in hospitality and tourism, indicating future research needs.

Key Points

  • This study aims to explore the role and impact of neuroscience-based methods in hospitality and tourism research.
  • Thematic synthesis applied to 14 articles in the special issue.
  • Analysis across six themes incorporating various research approaches.
  • Review of conceptual evaluations, systematic reviews, and empirical designs.
  • Neuroscience methods are shifting research from self-reporting to process-oriented real-time measurements.
  • Insights gained into attention, emotion, and multisensory interaction in contexts like gastronomy and tourism advertising.
  • Identified challenges include technical expertise, high costs, and ethical concerns hindering development.

Cite This Study

Üzeyir Kement (2026) studied this question.

synapsesocial.com/papers/6a4de871d2ea289ef62831achttps://doi.org/10.1108/whatt-05-2026-0168
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