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July 8, 2026Worldwide Hospitality and Tourism Themes

Introduction: Can neuroscience methods and techniques advance the hospitality and tourism industry?

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Authors

ÜKÜzeyir Kement

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Overview

Conceptual evaluation reveals neuroscience's impact on consumer experiences and innovation in hospitality and tourism.

Key Points

  • The aim is to explore how neuroscience methods can enhance understanding and development in the hospitality and tourism sector.
  • Conceptual evaluation and literature review of existing neuroscience studies in hospitality and tourism.
  • Discussion structured around methodological, theoretical, and strategic perspectives.
  • Assessment of interdisciplinary collaboration and ethical considerations.
  • Neuroscience techniques reveal insights into consumers’ and employees’ cognitive and emotional responses.
  • These approaches inform experience design and promote service innovation in the industry.
  • Challenges include ensuring methodological rigor and addressing interdisciplinary and ethical concerns.

Cite This Study

Üzeyir Kement (2026) studied this question.

synapsesocial.com/papers/6a4de9add2ea289ef6283b84https://doi.org/10.1108/whatt-05-2026-0162
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