What does this research mean for the field?

Social media platforms exhibit distinct genres of political communication ecosystems, with Instagram serving as the most active platform for direct attention-giving (@ messaging) during electoral campaigns. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The aim is to understand attention-giving behaviors on social media during the 2025 Norwegian elections.

July 10, 2026European Journal of CommunicationOpen Access

‘A multitude of sounds and voices’: Attention-giving across social media during the 2025 Norwegian elections

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The aim is to understand attention-giving behaviors on social media during the 2025 Norwegian elections.
Quantitative content analysis of hashtagged activity on platforms like X, Instagram, TikTok, and Bluesky.
Actor-centric approach focusing on @ messages to identify user interactions.
Instagram was identified as the most active platform for @ messaging.
Distinct genres of political communication were found across different social media platforms.
The study suggests strategic adaptations for political actors based on platform dynamics.

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Implication

Quantitative content analysis examines attention-giving in social media, revealing distinct communication genres in elections.

Cite This Study

Anders Olof Larsson (2026) studied this question.

synapsesocial.com/papers/6a508bde6eeac72a437a055c https://doi.org/10.1177/02673231261466035

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‘A multitude of sounds and voices’: Attention-giving across social media during the 2025 Norwegian elections

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Discussion

Implication

Cite This Study

‘A multitude of sounds and voices’: Attention-giving across social media during the 2025 Norwegian elections

Key Points

Discussion

Implication

Cite This Study

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